OMNICHANNEL FULFILLMENT

Omnichannel fulfillment is the process of picking, packing, and shipping orders that are sold across multiple stores, sales channels, and online marketplaces. Leading retailers are using this business strategy to provide a seamless shopping experience across all channels, including in store, mobile, and online. This method requires synchronized data from a variety of sources and technology that enables a single source of truth for inventory and orders. Omnichannel avoids a strictly linear fulfillment process producing product flow in only one direction (i.e., factory - warehouse – store location – end customer). Instead, it allows for number management of orders, inventory, and shipments such as:

• Direct to Wholesale
• Direct to Retail
• Direct to Consumer
• Returns management (Reverse Logistics)